what does lost bread mean?
Well, it harks back to Alex Bois' childhood and his French background: Bois grew up eating pain perdu, or “lost bread” — a dish Americans know better as French toast — every morning: “It’s the stale ends of bread you’ve got lying around, made into something delicious.”
But he also hopes that Lost Bread Co., with its goals of accessibility, sustainability, and ethical treatment of workers, can follow the neighborhood bakery tradition that’s been all but eliminated over the past 70 years as the country’s food system has industrialized.
“There’s a lot we lost with the loss of small, community-centric bakeries,” he says. “We want to bring that back without operating on too small a scale.”